OTIS eyewear just scored an epic write up in Transworld Biz - the action sports industry's leading publication.
The article talks about the Australian Sunglass brands growth since 2000...with 2015 being the strongest year since it's inception.
Read the full sotry over here
OTIS BECOMES ONE OF THE FASTEST GROWING EYEWEAR BRANDS IN ACTION SPORTS
Oceanside CA – OTIS Eyewear, an Australian founded, premium, 100% mineral glass lens eyewear brand is pleased to announce the release of its new 2016 Spring line. This is OTIS’ third release since entering the U.S. market in 2014 and it is now one of the fastest growing eyewear brands in the Action Sports sector. Store data produced by ActionWatch shows OTIS grew 158% over prior year and the $175 to $250 price segment that it occupies grew significantly in 2015. This success makes OTIS a bright spot in an otherwise challenging year for the eyewear category.
HEAR THE STORY BEHIND HOW OTIS GREW ITS AUDIENCE IN THE US MARKET.
“2015 was a breakout year for OTIS,” says VP of Sales Charlie Anderson. “OTIS’ unique point of difference allowed it to rise above in a challenged retail environment. After two years in the U.S. market, customers have become familiar with our scratch resistant mineral glass lenses. We have invested a lot into education at the point of sale and we are seeing that payoff for our retailers. We’re excited to carry this momentum into 2016.”
Charlie Anderson, OTIS Americas Vice President of Sales remarked, “We feel 2015 was a breakout year for OTIS. OTIS’ unique point of difference allowed it to rise above in a challenged retail environment. After two years in the U.S. market, customers have become familiar with our scratch resistant mineral glass lenses. We have invested a lot into education at the point of sale and we are seeing that payoff for our retailers. We’re excited to carry this momentum into 2016.”
